Banana Republic and I are practically in a committed relationship - B.R. calls me every now and then, sends me frequent emails, AND snail mail (that's love). But lately I'm a little confused by the signals. $10 dresses? $300 handbags? Marc Jacobs heels AND clearance flip flops for $5 on the same website? It's kind of like multiple personality disorder. The reason for all this variety is the mall-online concept that Banana Republic has embraced - open bananarepublic.com, and you'll see tabs for Old Navy (the flipflops), Piperlime (the MJ heels), Gap, and now, a new brand called Athleta. And whichever "store" you shop at, everything goes in the same shopping cart. It's one-stop checkout. I think I like this (I say, I think) because it's wonderfully convenient and I really only have to visit one website for my tees and other basics. The bad news is that the brands are beginning to feel a little blurred. Even the new one, Athleta, seems a bit familiar. Can you tell the difference between the lines? Quiz below.
1. Which shirt is from where? (answers at the end of the post). One tee is $10, the other is $6.99.
2. Stumped? What about this. One sandals is $69, the other is $19.50.
3. Yoga pants. But which is which? One pair is $45, the other $15.
Answer key: 1. First shirt is Gap, $6.99. Second shirt is Old Navy, $10.00. 2. First sandal is Old Navy, $19.50. Second sandal is Banana Republic, $69.00. 3. First yoga pant is Old Navy, $15.00. Second yoga pant is Athleta, $45.00.
How did YOU do?
All images, bananarepublic/oldnavy/gap/athleta.com.
