Ad One: This ad isn't done by professionals; using a charming stop-motion technique, it actually won a competition to become the Kindle ad. Transformed by the stories she reads, a woman becomes an aeronaut, a Parisian cyclist, and performs magic with the help of Kindle bunnies.
Ad visible here.
Ad Two: a young man transforms into a shipwrecked sailor, a scientist whose potion produces a
beautiful girl (assuredly, the dream of every nerdy scientist), and a robber, who, in a counterintuitive
move against Amazon's bottom line, steals Kindles.
All images, Amazon via youtube.