Over a year ago, I wrote about the Keep Calm and Carry On poster, an old WWII British propaganda sheet that was revived in 2000 by a bookshop owner who found an old copy and began producing new prints. They became insanely popular. The stiff upper lip attitude is inspiring a few Yankees these days (that's us) and has even debuted in big box stores, like Target. This spring the bullseye brand released canvas versions of the poster, and a series of trays with tongue-in-cheek inscriptions:  "Keep Calm and Snack On."

Other home decor products are getting the chilled out treatment:  here a rug from a UK boutique provides a welcome reminder before heading out the door.

But - don't discount the posters! They're still popping up in decor everywhere from Vanity Fair to People magazine. Rumor has it that 10 Downing Street has one, and the U.S. Embassy in Belgium.

Like any other popular trend, it's invited its own imitators and mockers - here are a few favorites:

And let's not leave out Etsy! A trend isn't a trend until the crafters say it is.

So what do you think? Is this trend done? Or still fun?
Various posters from; room images, Other images, companies, as attributed above.


Beach House Living said...

I did not know the story of this poster only that it was revived. The last one is pretty funny but so is the who are we kidding one.

Author said...

Yes, it's been a bit overdone, but some of the spin-offs are interesting....

GET EXCITED AND MAKE THINGS - was an interesting take on it.


Now I'm going to spend the next 15-minutes making up a new one....

Janell @ Isabella and Max said...

Love the last one...ha!! I think it is overdone, which is too bad. It is just a delightful piece with a great beginning...the explosion of items using it takes away from how wonderful it is.

Robin said...

I love the "freak out and throw stuff" one.

I just found out recently that the posters were designed to be released in the event that the Nazis successfully invaded England. Very "stiff upper lip", no?

Simply Mel said...

I'm fine if it stays around as long as people heed the message!

Interior Design Firm said...

I read this post, its really nice.

A Gift Wrapped Life said...

Lets just say they are almost is kind of fun to see the play on words part of this trend and for some strange reason I love the red area rug. Fun post. XO

La Maison Fou said...

I like the buggered one! I did get a snack on tray yeaterday at Targay........
My kiddos thought it was so funny, so for $14.99 we will be eating our summah snacks with the wipe off mess vinyl tray! Back and white of course.

Some of these are funny and I sigh when I see one, I think they are all in good fun!

We all really need to Keep Calm and Carry On!!


Marija said...

I've never really understood the explosive popularity of this poster. I understand the origin and appreciate the background but I don't know how it went from that to trend. Though I guess I never really understand how that happens. If I did, I'm sure I'd invent something like this:)

I laughed out loud at "FREAK OUT AND THROW STUFF". Maybe

Sanity Fair said...

Thanks all for your comments! I have to agree that I loved this at first, but it is feeling a bit done now, with the exception of the ironic twist versions.
What surprises me is that, for all the American interest/creativity on this one, no one I've seen has thought to change the distinctly British monarchical crown into a U.S. flag, star, or something more American. It would be a nice twist.

Capella Kincheloe Interior Design said...

Overdone, but still fun.

studioJudith said...

I'm all for eating cupcakes
throwing stuff !


mise said...

Here in Ireland, what with our proximity to Britain and our doubts about the Churchillian spirit, it is getting a bit passé, but was good fun while it lasted. "Keep calm and leave a comment" would appeal to bloggers...

Sarah Klassen said...

To be completely truthful, I don't like the poster. Originally, the concept was sweet, though, I don't like the type, and now? Crazy what has been done to it :( So sad...

Struggler said...

I suspect it became so popular because the words were so easy to change into funnier meanings. I like the selection of options you found!

Laura Casey Interiors said...

Love the floor mat! thanks for the smile :)

Anonymous said...


Alicia said...

I love the last one its sooo appropo. Overdone but at least now I know the original history. Thank you for that.

Down and Out Chic said...

have you seen the "keep calm and carry guns"? hilarious.

Averill said...

Loved it at first and I still love the historical reference (and the message) but it IS getting a bit too ubiquitous.

Dumbwit Tellher said...

I'm over it purely because of seeing it EVERYWHERE. Spotted the tray at el'Target and thought it was cute & so cheap. I do love this old poster but I shy away from anything too over-done. Call me weird / :

Qing Cai said...

coach outlet store
longchamp pas cher
lululemon outlet
swarovski outlet
oakley sunglasses
ray ban sunglasses sale
mbt shoes outlet
prada outlet
versace sunglasses on sale
fitflops sale
celine outlet
michael kors online outlet
soccer jerseys wholesale
snapbacks wholesale
nike huarache
celine outlet online
michael kors outlet
louis vuitton bags
true religion jeans
swarovski outlet
oakley sunglasses uk
oakley sunglasses
coach outlet online
michael kors handbags
ray-ban sunglasses
michael kors outlet
ray-ban sunglasses
bottega veneta outlet online
cheap oakley sunglasses
michael kors outlet

Chenzhen 20160303chenzhen said...

ed hardy
coach outlet store
ralph lauren outlet
rolex submariner
kate spade outlet
tiffany uk
polo ralph lauren
armani exchange
micahel kors
nike force 1
burberry outlet canada
michael kors outlet
nike huarache black
hollister clothing store
gucci handbags outlet
coach factory outlet online
pandora jewelry outlet
adidas superstar white
omega speedmaster
polo ralph lauren outlet online
polo ralph lauren men
air max 90
ray bans
yeezy boost 350 white
true religion jeans outlet
coach factory outlet online
air jordan shoes
hollister hoodies
michael kors outlet online
michael kors bags
oakley sunglasses uk
oakley sunglasses outlet
kate spade bags
cheap ray bans
nike free runs
true religion jeans
ray ban sunglasses outlet
oakley sunglasses

John said...

timberland shoes
tiffany uk
canada goose sale
yeezy boost 350
coach factory outlet online
reebok uk
reebok outlet
rolex watches uk
ugg boots outlet
louboutin outlet
coach factory outlet online
christian louboutin shoes
louis vuitton outlet online
polo ralph lauren
cartier watches for sale
michael kors uk
ferragamo shoes
uggs on sale
nike air max 90
oakley sunglasses wholesale
burberry bags
lebron james shoes 2016
ray ban sunglasses outlet
abercrombie kids
coach outlet
michael kors handbags
air jordans
fitflop uk
ugg australia outlet
louis vuitton handbags
cheap nfl jerseys
ralph lauren outlet
michael kors purses
burberry outlet
canada goose outlet
true religion jeans outlet
louis vuitton purse
uggs on sale

John said...

michael kors uk
mulberry bags
pandora charms outlet
thunder jerseys
montblanc pens
nfl jerseys wholesale
mulberry uk
swarovski uk
mulberry outlet uk
tods outlet
cardinals jerseys

chenmeinv0 said...

toms outlet
ecco shoes
true religion sale
christian louboutin
coach outlet
tory burch outlet
burberry outlet
cheap oakley sunglasses
ralph lauren outlet
mcm outlet

adidas nmd said...

coach outlet online
jordan 4
kobe 9 elite
chicago bulls jersey
oakland raiders jerseys
cheap michael kors handbags
saints jerseys
true religion outlet
oakley sunglasses
tennessee titans jersey

dong dong23 said...

superdry uk
vibram fivefingers
nike store
the north face canada
cheap nhl jerseys
coach factory outlet
coach outlet
true religion outlet
michael kors outlet
nike air max uk

John said...

louboutin shoes
cheap jordans free shipping
polo ralph lauren outlet online
cheap ray ban sunglasses
michael kors outlet clearance
canada goose jackets
cheap jordan shoes
canada goose
canada goose parka
ugg boots

洛噷 said...

2018125 LEILEI3915
ralph lauren outlet
polo ralph lauren outlet online
valentino outlet
coach outlet
oakley sunglasses
nike outlet store
nfl jerseys
cheap nfl jerseys
michael kors outlet
coach outlet


Shop Hop, Great Steals, and some posts may include paid links. View our disclosure policy here.


Related Posts with Thumbnails